Online Design & Branding
Websites, Amazon Storefront, Banners, & Email
Current live views • shoppursen.com • PurseN on Amazon • Adriann's Apothecary on Etsy
SHOPIFY ~
I don't just design the look - I shape the whole story. From product photography and image editing to copywriting and layout, I build digital content that's thoughtful, strategic, and visually aligned. Whether it's a Shopify homepage, an Amazon storefront, or a seasonal campaign, every detail is created to reflect the brand and move the viewer.
My work has supported major sales moments across platforms - including features on Good Morning America, The View, and other ABC affiliate shows. One holiday segment alone brought in over 13,000 orders in a single day, generating more than $500K in sales.
I design across platforms like Shopify, Amazon, Faire, Etsy, and email - tailoring each element to the platform while keeping the brand experience cohesive and clear.
My digital work began long before e-commerce was what it is today. In the late 1990s and early 2000s, I built out some of the first external company websites for the Savannah Morning News' internet division - shaping layouts, graphics and user flows in the early days of online publishing. Those early foundations still inform the way I approach structure, hierarchy, and storytelling today.
AMAZON ~
ABC FEATURED SALES ~ Since 2019, I've served as the primary creative point of contact for PurseN's televised sales events with Good Morning America, The View, and other ABC affiliate programs - segments that regularly generate the brand's highest online revenue. I collaborate directly with the network's e-commerce teams, delivering all assets needed for their site builds: hero banners, product and lifestyle imagery, on-air visuals, copywriting, and structured data. I've carried this work across both the core PurseN brand and its sister line, Lotta-Lite, ensuring a consistent, elevated brand presence across platforms. From concept to final audit - and even into order fulfillment and post-sale customer care - I stay hands-on throughout the process to protect visual integrity and customer experience.
EMAIL CAMPAIGNS ~ Email may not currently be the biggest driver of sales, but it plays a key role in keeping brand experience consistent, seasonal, and connected. I design and send campaigns to over 30,000 retail and 10,000 wholesale customers - announcing new products, seasonal promotions, trade show dates, and major TV segments. Each email is visually aligned with current web and collection branding, and I often incorporate subtle motion to draw the eye and lift engagement. I also send out targeted notifications to customers who request early alerts for high-demand television sales - a reminder that email, while sometimes quiet in results, still builds anticipation and strengthens relationships with an active audience.
EARLY WEBSITE DESIGN ~ My first experience with web design began in the late 1990s at SavannahNow, the award winning online devision of the Savannah Morning News. I worked with the team responsible for the newspaper's website, while personally maintaining affiliated publications like Savannah Magazine, Coastal Senior, and others. Our department also designed websites for outside clients. Once a project was secured, I met directly with business owners - most of whom knew they needed a website, but didn't know what it should include. I managed everything from writing copy to capturing and editing the imagery. Onsite photography was often a challenge: I'd arrive at a store and need to shoot products with no lighting setup, no studio, and no option to bring items back with me. I improvised on location - rigging up white sheets, boxes, and tape to create makeshift backgrounds that could be cleaned up in post. Space was tight, lighting was poor, and conditionals were far from ideal - but the final results often surprised and impressed even the most skeptical clients. It was a crash course in creative problem solving at a pivotal moment in digital history.
